Using Workplace to share internal information is key in the Broadcasting Stage. At this point of the Workplace journey, the official voices of your organization use tools like groups, live and events to communicate to a wide-spread audience.
In order to make the most out of Workplace in this stage, focus on:
1. Replacing (parts of) your Intranet
To make your communications more efficient, make sure Workplace becomes the main (if not only) channel for all internal news. Workplace should be the main source of information for the members of your organization.
Pin links to the most important tools in your key company-wide groups: paid time-off requests, expenses, training...
2. Replacing newsletters and distribution lists
Replacing newsletters and distributions lists by groups on Workplace is key to reduce the number of emails being sent in your organization. Using groups to communicate key top-to-bottom information will allow you to effectively measure the impact of your posts and will give your coworkers a way to give bottom-up feedback by commenting and reacting to your communications.
3. Hosting regular Live events
Using the Live functionality to share information, broadcast meetings, host Q&As, train colleagues... is an effective way to reach and engage the members of your organization. In this stage, Live is mainly used by the leadership team and head of departments but it can also be used to train or engage with a smaller community.
4. Onboarding your leadership team
Make sure the leadership team is leading by example. By onboarding top management, you show your colleagues that Workplace is the place to go to hear the official voice of your organization. Leaders should not only post regularly but also comment and react to colleagues' posts.
5. Posting exclusive content
Posting content that is exclusive to Workplace is a great strategy to bring your colleagues on board. Make sure key content is only shared and/or being linked back to Workplace.
6. Promote key groups and events
Promoting a tangible value of Workplace to your colleague is key. Make sure to raise awareness about your key communication groups (top-to-bottom groups) and events (monthly Q&A...).