- Build a Communication plan which covers before launch, launch and after launch engagement
- Leverage a variety of channels to reach all your audiences
- Craft your message around why Workplace is being rolled out now as well as the value for each individual in the organisation
Building your communication plan
A successful communication plan is key for a fast adoption of Workplace within your organization.
A communication plan is a series of messages sent through different channels to reach the right audience. In the context of Workplace, creating a powerful message, using the right channels and communicating to the right audiences is key for a successful launch.
Make your employees know why your organization is launching Workplace. What are you trying to achieve? What challenges are you trying to tackle? Starting with why is best way to engage your audience. Yet do not forget to tell them what's in it for them. Give your coworkers a tangible reason to come to Workplace and explain how Workplace will improve their daily work.
If email is usually the best way to reach employees, some organization do not have the ability to reach all their workforce through that means. Usually:
- Emails: personal, newsletter, mail merge, etc.
- Intranets: articles, links, banners, etc.
- TV Screens
- Desktops: shortcuts, screen savers, browser home page, etc.
- Mail: company magazines, letter from CEO, flyers, etc.
Use those channels to send out your communications and distribute your employees' personalized links to claim their accounts.
Ultimately, your employees are the main audience of your communications so preparing targeted communication to specific audiences within your organizations will help you get even more results. Here are some key audiences to consider:
- Middle Management
Your communication plan should be articulated around three main phases: before launch, launch and after launch.
The communications getting out before launch should all be about generating excitement for the launch of Workplace. Let your employees know Workplace is coming. By generating interest before launch, you'll improve the odds of having your employees claim their account. Usually, we recommend starting your communications to the identified audiences 3 weeks prior to launch.
On launch date, email invitations will automatically be sent to all your employees as soon as you press the "Invite All" button. We recommend sending other communications from leadership including claim links. One of the best ways to do so is to use a mail merge.
A good communication plan helps you to quickly reach the critical mass needed to get the full value out of Workplace. Make sure you make the most out of the resources we have at your disposal.